Stars from all around the world have found a home in Kollywood. The Tamil stars' association is known as the South Indian Artistes' Association, which refers to the unity of the Tamil film stars. Due to the South Indian Artistes' Association's name change, a hashtag has been trending since the morning. Bharathiraja, a well-known Tamil director, was the one who proposed a name change, stating that the name of the South Indian Artistes' Association should be modified properly in Tamil.